This project showcases the visual design for Cold Stone Creamery's social media promotional campaign, encompassing two distinct themes. Through strategic use of imagery and color, the visuals were crafted to strengthen product recall and emphasize promotional messaging, ultimately increasing engagement and conversion on digital platforms. 1. “Cool Summer Delight” – Ice Cream BOGO Promotion Design Focus: Centered around a refreshing summer atmosphere, the visual uses a high-saturation blue background with white snowflake patterns to evoke a sense of coolness, aligning with the campaign theme “Cool Summer Delight.” Two of Cold Stone’s best-selling waffle bowl ice cream flavors are prominently featured in the foreground. The key message “Buy 1 Get 1” is emphasized using bold typography and high-contrast colors, alongside the campaign duration (2023.10.02–10.05) to drive immediate attention and purchase intent. Visual Strategy: Color psychology: Blue conveys freshness, trust, and a cooling summer vibe Product photography: Close-up shots highlighting texture and detail of the ice cream Typography hierarchy: Layered with dynamic linework and perspective layout to create a sense of energy and movement 2. New Popcorn Launch – 3 for 100 TWD Party Pack Design Focus: This visual promotes the new ice cream-flavored popcorn series, themed around a “Joyful Party” concept. A warm yellow-orange background with dotted textures creates a cheerful and celebratory mood. Three popcorn packagings are arranged in a triangular composition, enhancing brand and product recognition through color richness and balance. The pricing message “3 for 100 TWD” is prominently scaled for visual impact, paired with the tagline “Enjoy happiness anytime, anywhere!” to reinforce brand tone. Visual Strategy: Yellow tones symbolize happiness and energy, appealing to youth and families Vertical layout enhances visual depth and perceived abundance Flavor labels placed vertically aid in identifying product variants and boosting brand recall